Saturday, 6 July 2013

Outdoor v/s Indoor Advertising in context to Indian markets

Out Of Home ads do not share any animosity with indoor ads. It is choice of the media advertiser to choose whichever medium of advertising suites him. The variance of medium and visibility between OOH ads and indoor ads do not affect the kind of landscape ,language, creativity or advertising approaches used in both of the mediums. In order to get the variances between these two mediums of advertising, check the below which explain how Out Of Home ads differ from indoor ads.
Difference in marketing advertising media :
Media vehicles used for OOH Outdoor Advertising  totally varies from the media vehicles used for indoor advertising India. In outdoor advertising, there are a wide range of media vehicles to promote a brand. The range of media vehicles can range from a simple highway billboard to a digital signage at a movie theatre. When it comes to indoor ads, the media vehicles are limited to only some few such as television, radio, print media, internet & mobile. Until and unless, technology gifts advertisers more indoor advertising mediums, indoor ads will be confined to these mediums only. 



Difference in Outdoor and Indoor advertising :
OOH Advertising approaches quite varies from indoor ads. In outdoor advertising, what is important is maximum exposure of the brand message so that customers can continuously rely upon the same source. Further, outdoor media spaces ads cannot be switched off like indoor ads. When you don’t want to watch a television commercial, you change the channel. However, in  outdoor media advertising no such thing happens. OOH ads are continuously exposed to advertisers and can never ever be avoided. 
Over the years, outdoor media advertising has gone through various innovations unlike indoor advertising. Expanding brand advertising expertise through latest and newest means of technically enriched mediums, OOH Advertising provide options  advanced and richer brand promotion solutions to advertisers and brand owners in the future.
For more Detail visit: http://www.myhoardings.in

Bus and Taxi Advertising

Outdoor and Indoor Advertising