Tuesday, 17 September 2013

Advertise in Rural India | Marketing products in Indian Villages


Advertise in Indian Villages


TheMediaBazaar Asian nation provides complete E2E communication package rather than focusing solely on advertising. we tend to cater to the walk of the agricultural belts together with semi-rural and smaller cities. Our rural services portfolio include:



Rural promoting and stigmatisation

Event Management

Market day activities

Visual mercantilism

New offerings

Other markets

Research and Consulting

Rural promoting and stigmatisation


  1. India is various in its culture, language, accomplishment levels, faith and socio - economic backgrounds. several media campaigns by a number of the largest organizations have failing attributable to their lack of understanding on this various nature of our rural customers. TheMediaBazaar.com Asian nation but, is provided with the correct solutions. Van Campaign – the gang puller No distance is just too long for America. we tend to take your brands to the distant land, country facet, semi urban cities and rural places through our innovative mobile van campaigns. With larger visibility and deep reach, we tend to build your brands ring bells in each nook and corner of Asian nation. Vehicles carrying publicity perpetually grab attention. Moreover, if it's in geographic area, it definitely may be a crowd puller. Van campaign is one in all the foremost effective communication channels for rural customers, since it involves lay to rest personal communication with most target customers. Van campaigns facilitate in:



Better whole building

Higher product and whole visibility

Product sampling and trials

Carries electronic media like tv ads

Crowd propulsion medium

Retail mercantilism

  1. Door to door campaigns – stigmatisation at the door step Taking the merchandise to the door step of the target market may be a certain shot path for a wider reach. This not solely ensures America from not missing any potential client however conjointly earns the trust of the purchasers. In rural areas with scanty population, the target customers bound|surely|certainly|sure|for sure|sure enough|sure as shooting} merchandise area unit restricted to certain localities. Door to door campaigns have shown wonderful results for top worth merchandise.
  2. Theatre stigmatisation and Trials – Success through silver screen Movies in theatres area unit India’s major supply of diversion in each the urban and rural areas. therefore theatres area unit a beautiful place for whole communication. we tend to area unit affianced with most theatres, wherever in we tend to conduct ad trials for analysis and additional whole promotion.
  3. Campus Activation:

We area unit connected to around one thousand faculties within the rural and semi urban areas. this is able to facilitate America to directly act to at least one of the foremost necessary growing target cluster of the country, the youth. For shoppers trying towards such target cluster within the rural front, a prepared created youth central platform is offered for his or her promoting and stigmatisation campaigns.

Wall Paintings – Writing success





This is one in all the normal modes of advertising, that continues to be common in rural areas. They guarantee high whole awareness, highlight key whole promise with igh recall rate.

Event Management


Folk media

The TheMediaBazaar.com thanks to inform anyone is by entertaining them. we tend to perceive and explore this facet to our client’s advantage. Rural lots are often simply reached through folks media within the native language and native genre. This makes it simple to convey the whole message and merchandise edges in Associate in Nursing entertaining and attention-grabbing manner. we tend to area unit related to over one hundred twenty totally different folks teams across southern Asian nation to suit the tastes of various geographies. 

Some of our folks arts embody


  1. Burakhatha
  2. Yakshaganam
  3. Ugadolu Drum Beats
  4. Pulivesham
  5. Daskathiya
  6. Lavni
  7. Mimicry
  8. Magic shows


  • Interactive Games – For effective communication To ensure that we tend to area unit act effectively, we'd like to urge the target market involved the merchandise and its expertise. For this we tend to style interactive games that invoke individuals participation at our rural kiosks drawing the eye of big crowds. It conjointly doubles the result because it is that the right place to conduct trial runs of the merchandise, facilitating spot sales.


Festival stigmatisation – A community interaction chance


In rural a part of southern Asian nation, festivals perpetually demand community celebration with Brobdingnagian gatherings in specific locations. we tend to regard this as an excellent chance for stigmatisation, trade exhibitions etc. Providing community services like facility kiosks, tending centres, journey facilitate centres etc., can produce a beautiful platform for shut community interaction, stigmatisation and association with target customers.


Others events – info through diversion


Events like sports, drama, food festivals, out-of-doors cinemas, pic programs etc., conjointly had TheMediaBazaar.com in rural elements as they pull giant crowds for diversion.


New Town Launches – bespoken for achievement


When all of the higher than parts area unit combined to the correct result, it's a replacement city Launch. This facet we've tailor- created for medium majors, World Health Organization are our shoppers for a protracted time. to this point we've with success conducted over 3000 urban area launches for varied medium merchandise. during this we tend to introduce the merchandise in new cities and build awareness across the city. a replacement city launch might include: 





Dealer meets

Van Campaigns

Town stigmatisation

Coverage in native cable

Market Day activities – A golden chance

At TheMediaBazaar.com Asian nation, Mandis, Haats, Melas and special days of interchange totally different villages area unit day events. The annual consolidated interchange these market centres is value billions. we tend to regard it to be a golden chance to not be incomprehensible by any organization.


We facilitate our shoppers in distinguishing, designing and capital punishment varied events in varied Market Days for effective product sales. These area unit few statistics signifying the importance.


MANDIS: Total no of mandis:6800 Average population catered to by every mandi:1.36 lakh Most agricultural areas with population quite ten,000 have mandis.





Marketing In Village HAATS:

Average sale per day: Rs two.25 lakh

Number of sales outlets/haat: 300+

Number of tourists per haat: four,500

Average sale per outlet: Rs900

Villages coated by haat: 20-50

APMC: An APMC market on a mean serves 435 sq metric linear unit within the country. Farmers live at intervals the radius of forty kms of APMC

MELA: Average retailers in each mela: 850 Average sales per mela: Rs.143 lakh Visual mercantilism Visual mercantilism may be a essential dimension for any retail operation to achieve success. it's Associate in Nursing art of attracting the shopper's eye to your product and services. TheMediaBazaar.com offers bespoken and targeted visual mercantilism solutions for you. Our solutions mix business and science of promoting at retail principles with technical skills in visual show, props, signage, and style techniques to form your merchandise a watch catcher. The R&D department at TheMediaBazaar.com Asian nation is usually on its toes to lookout for brand spanking new and rising opportunities in rural sector. The team through its analysis and study in recent times has known newer delivering true company social potentialities. we've known few new avenues for rural markets: Pilot launches TheMediaBazaar.com Asian nation launches pilot programs for our shoppers World Health Organization area unit trying to experiment with new markets and areas. rather than going for a full fledged campaign, we tend to facilitate corporates take a look at new waters incrementally. counting on the results, we tend to partner and advise the organization to determine upon ensuing course of action. The Agricultural manufacture Market Committee (APMC) is a promoting board established by the state governments of Asian nation order to facilitate farmers to sell their manufacture and acquire affordable value. Asian nation features a total 7557 regulated APMC yards in total. Village Catalyst Through the Village Catalyst model we tend to produce human nodes in village that facilitate your whole become a part of the agricultural lives. Catalysts educate rural people on employability for gratis and facilitate them hook up with the thought job market. A catalyst may be a bridge between the corporate and therefore the rural people. His constant involvement with the agricultural people can plant the whole to become a part of their lives. The catalyst model may be a property model for long living whole presence in rural markets in conjunction with delivering true company social responsibility Haats TheMediaBazaar.com Asian nation sees a giant chance in targeting HAATS as Associate in Nursing avenue for whole awareness. Haats area unit unregulated open markets concentrating on rural retail wherever customers and producers meet once or double in a very week to sell and purchase. it's calculable that forty seven,000 haats area unit prevailing across the country that interact business value one large integer large integer per annum. Initial building of franchisee outlets/retail stores TheMediaBazaar.com Asian nation with its deep rural penetration will guide corporates in gap up new franchisee retailers 

we square measure a specialised Rural Advertising & complete Promotion agency primarily based in jap Republic of {india|Bharat|Asian country|Asian nation} that aims to form and implement a strong ad network across India. we tend to square measure giving the tip customers a high price, integrated and cheap unified media solutions through in-sourcing of labor all told states. 

TheMediaBazaar is accepted for Rural promoting & Rural Advertising, we tend to facilitate our complete homeowners boos their sales via completely different promoting strategy and services absolutely secured by our consultants watching. Our seasoned product and management team creates and execute special promoting strategy and medium for company and complete homeowners to yield TheMediaBazaar.com conversion and ROI from their promoting expenses. 

What we will contribute? 

TheMediaBazaar Advertising personal restricted has established presence for over 3 years within the field of Media and promoting solutions for complete Promotion. 

All your Media and promoting demand from one complete honor. 

Providing you the foremost in depth and complete solutions for all variety of BTL activities in Rural Asian nation (specially in province, Jharkhand, province, Rajasthan,West Bengal, Orissa, Assam,Karnataka, Madhya Pradesh, Chhattishgarh, Gujarat and Maharashtra). 

We have a dynamic and hard-working team of innovative professionals providing a comprehensive solutions for all our client’s desires.


We can give made-to-order answer for complete engagement, promotion & building complete recognition to focus on audience. 

Why honor Advertising?


TheMediaBazaar have already served major company like Emami, Tata Steel, John Deere, Colgate-Palmolive, GlaxoSmithKline, Cavinkare, Marico, Unicef, Rasna International, Mahyco Seeds, Monsanto Asian nation, ITC, Abbott, Tata Indicom, Vodafone & a number of government departments.


Driven by impelled and arduous operating people that have the data and capability to form it huge.


Also a company member of Rural promoting Associate of Asian nation (RMAI).


Our reach expertise over the year in communication with the Semi-Urban and Rural customers.

Today, as an area of honor cluster with 05 units across specialised perform in Advertising, Event Management , CSR Campaign, Market Survey, Out-of-Home.


Our RESEARCH:


Looking at the reach of the varied media on the premise of sexual division, TV’s penetration in rural areas is thirty-nine per cent for men and thirty five per cent for ladies. Radio reaches twenty two per cent males and thirteen per cent females. Print reaches twenty per cent males and seven per cent females. Cinema reaches four per cent males and one per cent females. Statewise reach is highest for tv in state, with eighty three per cent penetration; it's the bottom in province, with eleven per cent penetration. Radio, like in urban Republic of India, has the most reach in state (40 per cent) and therefore the minimum reach in state (3 per cent). Print is only as a medium in Kerala once more, with 62 per cent reach, and least effective in MP, with solely four per cent reach. Cinema follows an equivalent trend in rural {india|India|Republic of Republic of India|Bharat|Asian country|Asian nation} as in urban India and has the very TheMediaBazaar.com reach in state – twenty per cent. The medium has the bottom reach within the states of province, Gujarat, Haryana, Chhattisgarh, Orissa, Uttar Pradesh and province – one per cent penetration in every of those states. 


Advertisers in India can't completely rely on Newspapers and radio to reach the country's 700 villagers million rural consumers. So if you have a product/service targetting rural population,come to us and we'll provide you a single point solution for all your marketing and advertising needs in Indian villages.On dirt roads across the districts, Indian gram panchayats,Indian village advertising.Our affiliated persons will carry out your product among masses , gives demonstrations and stages game shows to spread product knowlegde to Indian village consumers, one village at a time. We've team of hundreds of traveling advertising person performers who bring the world's biggest brands to audiences of a handful in the remotest reaches of Indian to Indian rural population for marketing and advertising.  

Product marketing and advertising in Indian Villages

Rural marketing in India

Rural marketing company India