Exhibition advertisement in India
Exhibition Stall Advertising can be termed as paid form of public advertising of a product, service, firm,company or an idea. It allows a agency to tell its potential clients about the advantages of its products / services and how they are better comparatively in the same domain. It also focuses why the prospect should choose this product. Outdoor Exhibition Advertising is the attractive way of bringing forth the unique selling proportion (USP) of a product. A company can advertise through a number of mediums like newspapers, magazines, display stalls, TV,hoardings, radio, bill boards, Internet, etc.
Why Exhibition?
Exhibition is the art of displaying products and services for public viewing. One may exhibit works of art, products, a skill, etc. The purpose of exhibiting may also vary. It may just be for generation of business or simply for public viewing. Such exhibitions prove profitable for companies, who want to display their products to a vast number of prospective customers in a short span of time, thus saving on time and money.
What is Exhibition Advertising?
Exhibition advertising is a combination of 'exhibition' and advertising', benefiting the exhibition advertiser with a double purpose. It helps a particular company to exhibit itself as well as showcase its products and services to the target audience, thus helping it grow its business.
Advertising dates back to many centuries. Showing products with the aim of enhancing their sales gave birth to the word "Exhibition Advertising". Also termed as 'market exhibition', exhibition advertising is of two types, trade and consumer, but the majority are related to trade. In an exhibition, many companies of the same or allied fields display their products. So, on one hand, where there is an intimate interaction with numerous prospective customers, there is also a confrontation with competitors from the same arena.
Although displaying products in Indian exhibitions may cost a fortune, it is the best way of meeting a large number of prospective clients within a short span of time. The biggest plus point here is that the buyers themselves come to the company, thus saving the company on time and money. Exhibition Advertising is an important tool for companies, who wish to introduce new products in the market. Not only do they get immediate feedback of their products, but are also able to judge the future prospects of the new entrant.
Goal of Exhibition advertising -
The motive behind displaying products is to grab the attention of the prospective buyers and then eventually resulting in their sales. The seller should therefore make desired efforts to make the product appealing and eye catching. They should not forget that their competitors are in close proximity and even a small loophole could cost them a client. Choice is something that attracts customers, whether one is buying a camera, a fridge, a TV, or any other product. The availability of choice is a factor that draws many people. Presentation plays a pivotal role in determining the sale prospects. An item should be placed at the eye level of the viewers in order to catch their attention.
Advantages of Outdoor Exhibition Advertising :
The exhibitor can showcase a wide range of products and services
Buyers can purchase as per their choice from a wide collection
One can meet large number of prospective buyers with in a brief duration of time
Massive cost-benefits for the company
It is a plat form for both the exhibitor and the buyer to establish a network for future dealings
One can get an idea of the exhibition advertising trends as well as get acquainted with the future prospects o the related market
Opportunity to view from close proximity, the USP of the competitor's products, and their selling strategies
A face to face interaction with the possible customers
An opportunity to learn from the mistakes of the competitors.
Disadvantages
Fierce competition often leads to loss of prospective customers
No scope for any loopholes in the product promotion process
Competitors may copy ones ideas which may cost one a huge sum of money.
Products Used In Exhibition Advertising
A wide range of products / services are utilized while displaying products for prospective consumers. Listed here are the most used carriers used in Indian exhibition advertising:
LED Popup Displays
Banner Stands
X-Banner Poster Stands
Panel Systems
Brochure Stands
Display Shelves
Light Boxes
Fetlock Display Stands
Display Banners
Roll Banners
Folding Tents
Acryls Boards
Slim Light Boxs
Show Cases Billboards
Menu Boards
Advertisement Flags
Fan Rollers
Lift Displays
Card Pedestals
Stopper Boards
Active Exhibitors
Garment Manufacturers
Steel Plants
Craftsmen
Food and Beverage Industry
Agro- based industries Others.
Where Are the Products actually Exhibited?
These goods are displayed in large halls and wide spaces, that can amass a large number of people at the same time. A few of them are listed below.
Convention Centers: They are huge buildings with open spaces to host business and social events. These centers have the ability to incorporate a huge number of people and are a favorite for hosting events like corporate conferences, industry trade shows, etc.
Exhibition Halls: These are wide spaces, which are given on rent to various industries, who wish to put their products on display. Pragati Maidan in New Delhi is a fantastic example of such a hall
Art Galleries: Art galleries are places where pieces of art have an easy way in which an artist very comfortably reaches out to a large audience.
India is a fast paced developing country, where all the industries are at their all time boom. Various events that are organized in India to promote various industries, large and small, agro- based factories / industries and a number of craftsmen. Many examples of such fairs can be sighted, a few of them that have become a regular feature are:
Trade Fair - Business ,Agro-products, books, cosmetics, etc.
Book Fair - Books by a variety of publishers
Auto-EXPO - Automobiles sector like cars scooters, motorbikes, etc.
Delhi-Hatt - A permanent place for showcasing services / products.
You may be interested in below -
IIT JEE students database
Investors database of India
MBA Students database
Email and Mobile number database
For advertising services for any kind of exhibition across all Indian cities contact us at business@myhoardings.com or call us at +91 9665911646
