Outdoor advertising market in India

What is OOH Advertising -  

	Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that tries to reach the consumer while he is "outside of the home". Be it while traveling in the metro to reach office or while taking a coffee break. OOH is ubiquitous; on or in bus, taxi, railway station, airport, mall, retail store, road, club and scores of other touch points. OOH ad agency India caters everywhere where you are. It is the medium that reaches active consumers where they are most available to take notice i.e. out of their homes.
	Who can use OOH?
	The avenues for out-of-home are growing and so are the audiences registering the mediums. That's exactly why all types and sizes of businesses can use out-of-home advertising to gain exposure, generate sales and raise their profiles in the marketplace. Different people can use different kinds of outdoor media according to their product or service. Beverage companies normally use sports events like cricket or football; hotels and eating joints generally use nearby billboards to promote themselves, a bus shelter may promote a mobile service provider and kiosks may endorse a latest movie.
	5 Reasons why you should go OOH
	Since we as humans spends a lot of time of our life outdoors. There are more people "out and about" than ever before, more cars per household, longer distances traveled and longer times outside. More traffic signals ,red lights, more traffic jams and thus more idle time to look around at billboards. 5 reasons why you should go OOH are as follows:
	1. Economical: The lowest cost-per-thousand of any media, Outdoor Advertising is unsurpassed in its ability to supply long-lasting impressions, coverage, reach and frequency. Outdoor Advertising communicates ideas at the lowest possible prices. 2. Visibility and Total reach: Outdoor Advertising provides broad coverage and outstanding reach. It is the most visible media exposed to everyone who goes outside of the home to work, study, shop or play. 3. Consistent brand reinforcement: The continuous presence of Outdoor Advertising produces frequency levels unmatched by any other medium. Outdoor advertising is the only type of media that has constant exposure. It can' t be thrown away or turned off. No other type of advertising allows your message to be displayed 24 hours a day, seven days a week. 4. Wide target potential: Not only can you reach mass audiences with Outdoor Advertising, but it also allows for targeting specific communities, ethnic groups, ages, income levels, etc.  5. Continued Sustained awareness: Outdoor generates repeated exposure, delivering your message over and over again.